This company needs to stop calling dads, moms

Recently we noticed a Disney Moms post which identified a dad as a mom, so we shared that inaccuracy with the Twitterverse.

A handful of Disney supporters offered comments. In fact, they told us not to worry, to direct our energy toward other things and offered assurance of respect for dads.

That was nice, but it offers plenty for discussion.

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It’s great to hear that Disney Moms appreciate dads. In previous posts we’ve regularly lauded the program’s intentions and agree that dads comprise a valuable part of the group. If you’re planning to visit a Disney park, this program does offer great advice. There’s little doubt in our minds that dads are indeed loved and appreciated by participants on the panel.

Well, mostly. If they were truly and fully appreciated, dads wouldn’t be excluded from the program’s name. As for respect? Not completely.

One definition calls respect “a feeling of deep admiration for someone elicited by their abilities, qualities, or achievements.” It’s hard for dads to feel fully appreciated when the most honorable title achieved upon the birth of one’s child isn’t stated – or even acknowledged.

The dismissal of our concerns, however, is cause for disappointment. When those commenters asked us to direct our energy toward other matters and not to worry – it made us feel like our concerns didn’t matter, rather than acknowledging them and admitting the obvious discrimination.

We’ll admit it’s hard for anyone on the panel to do this. Those members are getting nice perks and probably aren’t even allowed to voice displeasure over the current Disney Moms name. If they did, it might mean the end of extras and incentives.

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Hey, we get it. No panel member is going to bite the hand that feeds them.

One woman commented, “it never really was much of an issue.”

Perhaps from her perspective. But she’s not a dad. Ask the millions of dads elsewhere who don’t sit on that panel and only see a major brand name ignore their very being. Most dads live their lives as secondary parents to moms. Just ask Huggies. Or watch videos. Or read magazines. Or follow our Twitter page.

The fact of the matter is, it’s not only odd to see dads being called moms – it’s wrong and unfair. It devalues who they are – equal, competent parents. We don’t believe women’s basketball teams should be called men. Congresswomen shouldn’t be called men. Policewomen shouldn’t be called men.

Language is one of the most powerful means through which sexism and gender discrimination are carried out.

This is no different.

No mom would like being called a dad, right?

We successfully lobbied Kix, Jif, Cheerios, Pampers, Huggies, Luvs, the New York Times and other major brands to make changes, and we’ll continue to advocate for equality and inclusion.

The awkwardness of having Disney call a father a mother – and seeing men accept that – isn’t bound to last forever.

It’s time for Disney to make everyone feel like true guests. Dads are waiting.

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‘Twas the night before marketing to dads

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‘Twas the night before marketing to dads,
When all through the house,
Dad was excluded,
By an iconic brand mouse.

It’s hard to know why,
A travel program is named,
Disney Moms and not “Parents,”
Dads should be treated the same.

But they’re not all around.
Dads are left out of the talk.
Take a look at some ads,
It’s all quite a shock.

In the blink of an eye,
And a twist of your head,
Soon will give you to know,
You have plenty to dread.

“Choosy Moms Choose Jif,”
Peanut butter will say,
That’s only the beginning of,
The dad-parent downplay.

Formula, diapers,
Medicine, more.
Dad’s always left out,
By marketing lore.

Look at formula ads,
We’re talking bottles, not breastfeeding.
Dad’s a perfect consumer,
Why isn’t Similac heeding?

You’d also think Boppy,
Would market to men.
It’s a pillow for propping,
Read its history again.

And mmm, Texas Toast.
It’s a garlicky love-in,
Yet notice the ad,
Dad can’t handle an oven?

When a child is sick,
Dad will manage the fever.
But Exergen thinks,
He’s an underachiever.

Even medicine makers,
Insist dad can’t administer.
Mom wouldn’t be happy,
If Dr. Cocoa dismissed her.

Diapers are often a point,
Of daddy exclusion.
It’s hard to know why,
It’s such a confusion.

Oh, Huggies! Not Pampers!
Luvs, too. Earth’s Best?
Dad deserves better,
This must be addressed.

We’ll admit some have changed,
Like Amazon and Kix,
But there’s still work to do.
It doesn’t take tricks.

So just when you think,
One parent is in charge.
Think again! Think equally!
Dads are parents – supercharged!

Consider how you treat them,
Don’t drive dad out of sight,
Don’t leave him left out,
And you’ll have a good night.