Did you ever not get invited to something? Did someone forget you at roll call time? Was your name ever left off a list?
No one likes to be left out. Exclusion is a dirty word.
But that’s exactly what companies all over America do everyday, and it’s more than hard to believe.
In today’s world of money-drives-everything, what major corporation — with hundreds or thousands of employees — would forget to look under every single profit stone possible? What marketing department would miss the obvious, low-hanging fruit? What president/ceo (and their board) would allow all this to be missed, after years and years of operation?
If you’re a dad, you may already know what I mean. You’ve been left out.
Take a look at the marketing of products and services around you, and you’ll be surprised to find many major brand names pitched largely to moms. Our great nation demands equality and political correctness (via the media), yet this is a form of old-fashioned, reverse consumerism discrimination.
Why is this so? Let’s use this site to discuss.
Welcome to dadmarketing! We’re glad you’re here.
You guys hit the nail on the head w dads!!
That is exactly why we launched our brand, DadFrat.
Merchandise, brand, giftss onky for dad….celebrate dadhood 🙂 fatherhood.
We are wet behind the ears young, and just entering the market. Open to any and all feedback.
Feel free to call me.
Hello Seth. I absolutely love what you’re doing. I am also in the dad space and I would like to position myself as a champion to this cause. I have just launched We RAD DADS podcast for single and blended dads. I’d love to connect with you and see if we can help one another in increasing our reach. Please contact me at firstname.lastname@example.org or visit us on Facebook at http://www.facebook.com/groups/weraddads/
Thank you for your time today.
Great collection of information on marketing to dads. My online store http://www.mamamartina.com sells diaper bags to moms, however, I will be testing FB advertising to dads with babies to buy bags for their wives, girlfriends as gifts for mother’s day. I hope this is a good idea. We will see.
Martina, I feel like you may have missed the point of this site, it isn’t to help you market to Dad’s who can buy diaper bags for their wives/girlfriends as gifts, it is about recognizing dad’s as vital to the parenting process and needing to buy diaper bags for themselves – because dads play a vital role in parenting and hundreds of thousands of dads like myself are stay-at-home parents who carry the diaper bags themselves.