Dear doctor/dentist/support staff:

I’m going to take a stab in the dark that, more often than not, moms attend the appointments of their children at your office.

But when dads do attend said appointments, there’s a lot you can do beyond health care.  Try, with all your might, to look at the dad.  Dads see you talking only to the mom, making them feel like a child in the room who doesn’t know what you’re talking about.  You could even take it step further and actually involve dads in the conversation.  You might be surprised that:  A. They know more about their kids’ health than you think, B. They’re going to make your life easier and the well check appointment quicker, because dads aren’t going to bring up that misaligned eyelash on their 4-year-old that mom brings up at every appointment, causing you to roll your eyes when no one’s looking.

[Softly hum “His Truth is Marching On” in background while continuing…]

You see, dads are people too.  Dads count.  Dads aren’t the stereotypical,  bumbling fools you grew up watching on sitcoms whose kitchen explodes because dad cooked a family meal for the first time when mom was out.  Indeed, there is no such thing as Mr. Mom.

[…hum a little louder…]

So, kind doctor/dentist/support staff, some of you are dads, too.  Remind America that dads haven’t been left out and they can make decisions about their kids’ health.

[…hum even louder, but picture a dad in a doctor/dentist office with a flag flapping behind him…]

Stand up for what’s right, and defend the freedom of dads in your office!

Yours truly,

The employees of dadmarketing