Check out these amazing dad-created Halloween costumes

Don’t look now, but Halloween is just around the corner.

And while plenty of parents are online and in stores buying costumes for their kids, there’s also a multitude who don’t.

That’s because they make costumes.

It’s hard to argue with the notion that dads do it best. Those creative, over-the-top costumes that mix imagination, ingenuity and pop culture — chances are a dad did it.

Don’t believe us? Check out these spectacular dad Halloween costumes that are sure to get you in the spirit.

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Hey Vudu, just cancel the sexist reboot no one asked for

There’s been a lot of talk about the “Mr. Mom” reboot on Walmart-owned streaming service Vudu.

Most of it has been centered upon this being Vudu’s first original series.

There’s also a bit of buzz about its need – as in, no one really asked for it.

Julian Franco, Vudu senior director, insists the remake centers upon nostalgia.

“As parents, we want to share with kids the TV shows and movies that we grew up with,” he said to Variety.

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There’s just a few problems with that kind of nostalgia. Namely, it’s sexist – pure and simple.

Look back at the 1983 version and you’ll find a rather simple, primary plot: the dad was a stay-at-home parent. That was it.

It offered laughs for a generation of parents who cheered at the ultimate family role reversal. Switching mom’s and dad’s jobs made for instant comic fodder, especially after decades of expected social norms.

But even by 1983 standards, those roles had already been transforming for years. It’s not like mom wasn’t already working outside the home. She was, and stay-at-home dads were already a thing, though admittedly less common.

And yet as successful as “Mr. Mom” was for its time, it bears mentioning that there was never a sequel, the go-to bread-and-butter for any Hollywood studio executive.

Fast forward 36 years later and you find a world where parenting roles are blurred, and a marketing/media industry that clearly hasn’t caught up with the times.

Then there’s that title.

You’d be hard-pressed to find a term more offensive to dads. After all, they’re not moms – they’re dads – and there’s nothing emasculating about working inside the home and taking care of children.

It’s called parenting.

For years, dads have been unfairly mislabeled Mr. Mom – a name that’s not only insulting, but erroneous. Would anyone dare call a working mother, Mrs. Dad? Moms don’t exactly find that term endearing, either; it’s not their job to cook, clean and tend to the kids.

And yet studio executives pass off this as nostalgia, or comedy – or whatever.

It’s no joke watching a dad care for his children. Imagine a show that laughs at moms trying to make it in the corporate world. Or work on cars. Or play sports.

It wouldn’t happen because they can do those things. The parenting community has matured and evolved. Hollywood, to a certain extent, has too.

Damsel-in-distress movies have gone by the wayside because they’re old-fashioned and passé. Today’s audiences want to see “Wonder Woman,” “Captain Marvel,” or Rey take down the First Order in “Star Wars.”

Its films like these – with plenty more on the way – which shape public perception of females. Here we begin to see assertive, independent, active leaders. Those successful female characters don’t politicize, sexualize or diminish their gender, they just lead. We begin to accept this new fantasy as reality, and of course, we have to learn how to deal with reality.

No male should have to show his feminine side. He doesn’t have one – he’s a man. And it’s no fun being ridiculed as a parent, which is completely different from encountering laughing matters while parenting. That happens to everyone.

There is, however, a completely masculine way to parent whether you’re cleaning the home or working outside it.

If you’re a dad in today’s world, sometimes you have to do both.

Someone ought to let Vudu know that.

How marketing to dad affects the workplace

If dad is prominently featured in the marketing of products and services all around us, it then becomes the normalized state. Genders will be viewed without favoritism, but rather with impartiality, while still welcoming and honoring the valuable differences among us. No longer will it be mom versus dad. Judgment will vanish from our speech. The approach toward work and play will change, and society is destined to benefit.

There are many reasons why including dads in marketing makes sense financially and morally, but the case to do so goes far beyond inclusion, equality, and profit. Though all very noble objectives, it has abundant meaning for humanity as it can streamline the way society is developed. Consider the range of ways that marketing to dad can have a far reaching positive impact it can have, but one overlooked area is in the workplace.

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Companies who place a value on dads in the workforce are directly upholding the human value of its employees. With labor-cost as one of the top expenses in any company, one can’t help but wonder if too much focus is placed on output to the exclusion of the person doing the work.

In other words, those are people sitting at those desks and work stations – are businesses putting them first, above the work itself? Are they valued as the greatest resource in the company? Are there enough policies in place that value them as parents?

There should be provisions for a family-first culture through parental leave, flex time, compressed work weeks, remote work, job sharing, and more. These indirect, non-monetary benefits help to motivate and retain current employees, as well as attract new talent. These policies can easily result in more productive employees who are inspired to share even more of themselves and their abilities at work. Never forget that when employees resign, they typically don’t quit the work, they quit the employer.

The impacts don’t end there. Employees who have a positive work experience will share it through their personal social media outlets. They will spread the goodwill of a company culture that caters to dads who place family first. Every single employee – regardless of title or department – can serve as a brand ambassador. And other companies like to do business with like-minded companies of the same beliefs.

If your company doesn’t place importance on dad, that word will get around, too. You may feel or think the negative banter doesn’t go much farther than the proverbial locker room, but destructive words spread faster with the growth of social media.

Corp speak, runarounds and talking the talk

Have you ever contacted a company only to get the runaround?

We do every day. The problem with our interactions is that they involve a little more than a faulty product, damaged good, or spoiled food. Those problems can be corrected on the spot.

Ours involve changing a mindset, a company culture and attitudes about parenting.

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What we often experience is corpspeak and a serious case of talking a good talk, yet never really walking the walk. When we point out to companies their exclusion of fathers in advertising and marketing, we hear a response that lacks of clarity and offers tedium that never results in succinct answers or change. They’re generally vague on timing, which usually means there will be no change.

Check out the following responses we’ve received in the past month or so from four prominent brands.

Baby Jogger:
“Thank you for reaching out to us. We believe that all parents and caregivers are capable of providing excellent care for their little ones. Consumer feedback is important to us and we take it very seriously. We have shared your comments with our marketing team.”

Fresh Market:
“Hi there! We love Dads too! They are mentioned on this sign as well. Just follow the asterisk! We understand, however, that their mention is not as noticeable and will share your feedback with our team!:”

Rite Aid:
“We value your feedback and we appreciate you reaching out to us. We will forward your feedback to our Leadership team for review. Thank you!”

Mott’s
“You are absolutely right. Thanks for catching a really old portion of our site that needs to be updated. Our team is working to make this correction because we love moms AND dads! It takes a village to raise a child, and we appreciate the reminder. Thanks for keeping us honest.”

Mott’s offered the most promising response, but even with that, not in any single instance did a representative make a promise or even correct the problem on the spot. Instead, the buck was passed and the complaint was temporarily pacified by ensuring us that our feedback was “valued.”

Companies love to talk about exceptional customer service, but few really back it up.

At the same time, we’ve successfully lobbied other major brands to make changes – and they did. We’ve influenced the likes of Kix, Jif, Cheerios, Pampers, Huggies, Luvs and the New York Times. It worked by simple, old-fashioned persistence.

If you’re a parent who cares about inclusion and equality, our suggestion is to remain persistent and enlist other like-minded parents to help with the cause.

Many consumers win their battles, and there’s a good chance you will, too.

Fatherhood is alive and well

I noticed a thoughtful Father’s Day meme this week: “May the Holy Spirit teach fathers to be good mentors for their children.”

It was nice and well-intentioned, and included a sweet photo of a dad playing with his daughter. However, I couldn’t get the following thought out of my mind – Why don’t we ever see messages like these directed at moms on Mother’s Day?

I mean, I’ve never seen a Mother’s Day meme imploring mothers to be good mentors for their kids. Does society assume that’s never an issue?

So why are dads made out to be lesser-than, like they have some sort of deficiency? Why are we correcting them and telling them they’re toxic? Why are we always hinting that they need to be improved?

Father’s Day is their day – can’t we be a little more upbeat and positive?

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Of course, there was a time when dad served as provider, while mom raised the children. Yet even then, dads weren’t less of parents – they just had different roles based on societal expectations and norms. It wasn’t like moms were able to nurture any better than dads, or were born with more intrinsic abilities to raise, support and rear good children.

Times are much different today with working moms, stay-at-home dads, and everyone meeting at the middle, but still the world tends to look more favorably upon mothers and never questions their abilities, judging them to be superior to fathers as parents.

What shapes this? Everything around us.

It’s evident in our attitudes, which spill into everyday conversations at home, work and in our neighborhoods. We see it in schools, where dads play outsiders in settings largely ruled by moms. We read it on the Internet, social media and news media, where the word mom is a synonym for parent. We witness it in the advertising of products and services all around us, where through old-fashioned slogans and dad exclusion via words and photos, marketers seem convinced that dads don’t visit stores and make purchases for their families.

It’s in the entertainment world, where the clumsy and aloof dad character can’t seem to handle any domestic chores, offering cheap comic fodder as the one who doesn’t know how to parent kids while the household goes awry. Even in government, we see supplemental food, health and nutrition programs only for low-income women.

Why should any of this matter?

Whether you’re a dad or not, this issue affects everyone – because we all have or had a dad. Any dad will tell you that being one is a major responsibility. And like any responsibility, whether it’s homework, for-pay-work, or house work, it involves being motivated and dedicated. Remaining faithful and true to responsibilities shapes us better as strong, loveable human beings, helping us to serve our purpose and one another.

Personal side effects include greater prosperity, happiness and a more deep-seated moral compass. As a society, we strengthen our communities, neighborhoods and businesses.

Happiness grows. Attitudes improve. Love flourishes.

Yes, I do pray that fathers will be good mentors for their children, and I pray that same sentiment for mothers.

But I also think that fatherhood has been misrepresented.

The far majority of dads are good men – real good. They need our respect and deserve our support. Contrary to what the media and marketing tells you, fatherhood is alive and well!

Pass it on.

One word makes all the difference

Consider the advertisement and slogan examples all around you.

Oftentimes, if marketers could merely change one word, the message they convey becomes much more inclusive.

  • Arm & Hammer: “If you want to know which detergent to trust, ask your mother. And her mother. And her mother.”
  • Applegate natural and organic meats: “Mom’s dream team for lunch”
  • Aveeno Baby: “Trusted sun protection for baby and mom…maybe that’s why so many moms choose Aveeno…”
  • Babybel: “Attention moms! I’m obviously a great addition to your kid’s lunchbox…”
  • Baby Depot at Burlington: “At Burlington, we carry the most Mom-trusted brands…”
  • Banquet frozen foods: “Perfect for busy moms with even busier families.”
  • Beech-Nut: “Moms don’t add anything artificial into their babies’ food. So neither do we.”
  • Betty Crocker: “Your little one will feel like a Superhero – and you will look like Wondermom! – when you reveal a Superhero Cake for his birthday dessert.”
  • Capri Sun: “At Capri Sun, we’ve been listening to and learning from our moms since the very beginning.”
  • Chuck E. Cheese: “Join us for Chuck E. Cheese’s new Mommy & Me class.”
  • Chuck E. Cheese: “Thank you, mom.” (TV commercial)
  • Coppertone: “…it’s easy for moms to love it too.”
  • Dannon: “As a mom, you want your kids to grow up healthy and strong.”
  • Desitin: “Trusted by more pediatricians and moms than any other brand…”
  • Dr. Smith’s: “The brand moms and pediatricians trust to gently help treat irritated baby bottoms, fast.”
  • Earth’s Best Diapers: “For Moms who care and the little ones they love…”
  • Fisher-Price: “Thanks Mom, for choosing us your most loved & trusted brand.”
  • Garanimals: “Moms know the right outfit makes everybody comfortable…Moms love them because they’re practical.”
  • Gerber: “…we’ve collected product reviews from Moms like you…”
  • Gerber Life Insurance Company: “See what Moms are saying about the Grow-Up Plan.”
  • Huggies: “Got questions? We’ve got answers! Huggies Mommy Answers has essential baby info…”
  • Hyland’s Baby: “…and have been trusted by moms for over 80 years.”
  • IntelliGender: “…a fun pre-birth experience for expectant moms everywhere!”
  • Jif: “In 1958, original Jif Creamy Peanut Butter was introduced, and quickly became a favorite. Moms recognized Jif peanut butter’s superior fresh-roasted peanut taste…”
  • Johnson’s: “Moms around the world trust Johnson’s to safely care for their babies. We are committed to working with moms…”
  • Juicy Juice: “Hey moms, check out these great Juicy Juice crafts and recipes!”
  • Kellogg’s Frosted Mini-Wheats: “Mom, more please!”
  • Kid Cuisine: “We believe that kids should get to be kids, and moms should get to serve food…”
  • Kix: “Generations later, kids still love it and moms still approve.”Luvs: “The official diaper of experienced moms.”
  • Lysol: “Congratulations, you’re a mom!…Being a new mom is an exciting…”
  • MyGerber: “Moms and babies, let’s get growing.”
  • Nestle Pure Life: “Meet our moms: nestlepurelifepromise.com”
  • Noodle & Boo: “Our mama profile…only the best will do for her baby.”
  • Nutrients for Life: “Thank mom for the cookies & N.P.K for the ingredients.”
  • Oscar Mayer: “These are real moms getting their kids ready for kindergarten.”
  • P&G: “Thank You Mom for supporting all of our interests.”
  • Pampers: Website menu tab includes “Mommy Corner,” with no dads’ counterpart.
  • Parents magazine: “Must-haves and must-dos for mom and family.”
  • Similac: “More Moms choose the Similac Brand.”
  • Texas Toast: “Thick, crunchy toast. Brushed with buttery, garlic goodness. Bravo, Mom. Take a bow.”
  • Tum-E Yummies: “Moms see goodness. Kids see fun!”
  • Tummy Calm: “Mommy, my tummy hurts…”
  • Walmart: “Baby basics for every mom…Top-rated by moms like you.”
  • Walmart: “Mom’s menu rescue”
  • Zone Perfect: “Mom, look what I can do!…A mom can dream, right?”

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The replacement of words mom or mother with the word parent is a simple solution that projects the message that fathers and mothers deserve equality within the realm of the family.

This means that both women and men have the potential to be nurturing, compassionate, and emotionally available to their children. This also means that both men and women have the capacity to be providers, protectors, educators, and disciplinarians to their children.

The beauty of this truth is that both men and women can fulfill each of these roles and more—even if it means they take differing paths to arrive at that goal.

This company needs to stop calling dads, moms

Recently we noticed a Disney Moms post which identified a dad as a mom, so we shared that inaccuracy with the Twitterverse.

A handful of Disney supporters offered comments. In fact, they told us not to worry, to direct our energy toward other things and offered assurance of respect for dads.

That was nice, but it offers plenty for discussion.

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It’s great to hear that Disney Moms appreciate dads. In previous posts we’ve regularly lauded the program’s intentions and agree that dads comprise a valuable part of the group. If you’re planning to visit a Disney park, this program does offer great advice. There’s little doubt in our minds that dads are indeed loved and appreciated by participants on the panel.

Well, mostly. If they were truly and fully appreciated, dads wouldn’t be excluded from the program’s name. As for respect? Not completely.

One definition calls respect “a feeling of deep admiration for someone elicited by their abilities, qualities, or achievements.” It’s hard for dads to feel fully appreciated when the most honorable title achieved upon the birth of one’s child isn’t stated – or even acknowledged.

The dismissal of our concerns, however, is cause for disappointment. When those commenters asked us to direct our energy toward other matters and not to worry – it made us feel like our concerns didn’t matter, rather than acknowledging them and admitting the obvious discrimination.

We’ll admit it’s hard for anyone on the panel to do this. Those members are getting nice perks and probably aren’t even allowed to voice displeasure over the current Disney Moms name. If they did, it might mean the end of extras and incentives.

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Hey, we get it. No panel member is going to bite the hand that feeds them.

One woman commented, “it never really was much of an issue.”

Perhaps from her perspective. But she’s not a dad. Ask the millions of dads elsewhere who don’t sit on that panel and only see a major brand name ignore their very being. Most dads live their lives as secondary parents to moms. Just ask Huggies. Or watch videos. Or read magazines. Or follow our Twitter page.

The fact of the matter is, it’s not only odd to see dads being called moms – it’s wrong and unfair. It devalues who they are – equal, competent parents. We don’t believe women’s basketball teams should be called men. Congresswomen shouldn’t be called men. Policewomen shouldn’t be called men.

Language is one of the most powerful means through which sexism and gender discrimination are carried out.

This is no different.

No mom would like being called a dad, right?

We successfully lobbied Kix, Jif, Cheerios, Pampers, Huggies, Luvs, the New York Times and other major brands to make changes, and we’ll continue to advocate for equality and inclusion.

The awkwardness of having Disney call a father a mother – and seeing men accept that – isn’t bound to last forever.

It’s time for Disney to make everyone feel like true guests. Dads are waiting.