It’s great to see a heart-warming promotion and holiday-specific foods like the ones snack maker Little Debbie recently unveiled.

Moms deserve it.

But you can’t help but wonder – will dads get their due come June?

There hasn’t been a snack cake devoted to dads in the history of fatherhood. A quick Internet search for “dad cakes” results in a lot of beer-themed versions, neckties and tools.

There’s a lot more to fatherhood than that.

Little Debbie has a golden opportunity to set the trend for a promotion with incredible potential by doing it right. What dad would turn down a box of sweet treats he could share with his kids? There’s no better way to celebrate fatherhood than with a gift designed to honor dad and the kids who made him one.

As Little Debbie says, it’s time to pamper dad and offer him a prize that will ease the load of his to-do list.

A dad is a nurturer, protector, provider, teacher, friend, spiritual guide, role model, mentor, disciplinarian, advisor and cheerleader. Let’s see if they can incorporate all that into a treat and promotion that would garner attention nationally.

Dad deserves better than beer cakes and neckties.

So does his sweet tooth.