What do Jif, Cheerios, Disney, Kix, Huggies, Similac, Boppy, Walmart and Amazon all have in common?

They listened to our plea.

Through activism and denouncing exclusionary marketing practices, they responded to our appeals and changed their ways. They realized that omitting dads is not only detrimental to the family, but it affects their bottom line. They discovered that dads shop, consume, have money in their pockets – and most of all – parent.

Yes, at one time these revered brands offered ads, slogans, or programs aimed specifically at mothers, thus excluding dads in word and deed. Each company was approached by our team, and all made changes to their marketing efforts.

So, why can’t Mrs. T’s Pierogies?

On social media it issues messages such as, “Calling all busy moms!” or talk about a “mom-life balance.” It also ran a program this year titled, “All-Star Moms.”

We pointed out these misgivings on social media and received no response from Mrs. T’s, nor Hunter Public Relations, which is responsible for its social media.

(Side note: Hunter’s website curiously insists that “helping brands ‘relate’ to their ‘public’ will always be at the heart of what we do…”)

All of which is sad, because dads, like anyone, want to feel welcome. They want accompaniment. They want to feel included. They want to be treated like an equal parent. They want to know they matter. They want to be with.

General Mills, upon righting its long-standing discriminatory Kix slogan, issued an equality-seeking manifesto after its 2018 reboot.

“Kix is excited to announce that we have updated our slogan to ‘Kid-Tested. Parent-Approved,’” said Mike Siemienas, General Mills spokesperson. “This new slogan is more inclusive as the word ‘parent’ applies to the individuals raising children.”

General Mills finally realized the error of its ways.

Will Mrs. T’s?