These days Americans won’t put up with stereotypes and ignorance. We’ve reached a boiling point – and with good reason.
Just ask the Washington Redskins, where the almighty dollar finally pushed owner Daniel Snyder over the edge, forcing him to confront years of repudiation regarding his team’s controversial name.
Stereotypes are ugly because they’re overgeneralized and oversimplified ideas about people. They force an identity on someone or something that isn’t true.
With the rest of the America turning a critical eye toward all forms of ethnic and racial stereotypes, it’s hard to imagine brands still ignoring miscalculations in other areas.
For years we’ve written about Disney Moms and its refusal to retitle an outwardly discriminatory and exclusionary name. Overall, it’s a fantastic, well-intentioned program which offers Disney vacation advice from seasoned travelers.
However, the explicitly mom-only branding works to create an unknowing, needless divide in the parenting community. Not only does it refuse to acknowledge dads by name, it awkwardly inserts dads into a moms’ program and uncomfortably makes them a gender they’re not.
In 2019, Disney Moms quietly removed “moms” from its long-standing #SMMC hashtag and event name – Social Media Moms Celebration – but it was hardly enough.
The time has come to deal head-on with a program that should know better in today’s equality-focused world.
Yet somehow, someway it has spurned addressing the elephant in the room. Check out its April 27 post (also pictured above) where it continues to treat dads like secondary parents to the unfortunate extreme of ignoring their gender, identity and status in today’s modern family.
Families have noticed the omission on social media lately – perhaps a reflection of the pandemic’s stay-at-home nature which has affected our perception and awakened our senses.
Corporate America is being given little choice.
Just as it’s pressured by millions of people who know that Black Lives Matter, perhaps Disney will get with the program before its PR team is forced into spending unnecessary time playing catch-up with families who have had enough.