You may have noticed we quietly introduced our logo not long ago.
We didn’t spend the money involved with these logos. A famous musician did not help design our logo, such as with this one. There’s no subliminal or hidden messages. We don’t plan to tweak it. And we don’t think it will be maligned.
But we did spend some time coming up with a mark that would represent our mission with simplicity, and at the heart of our focus was, well, a heart.
Go ahead and type in “dad” or “father’s day” at Google Images, and do the same for “mom” and “mother’s day.” There are far more connotations of love/hearts directed at moms, and you’ll find a lot more neckties for dads.
And maybe that’s at the core of this dad marketing conundrum. We human beings love to label, to stereotype, to categorize. We have been conditioned by companies to think that moms are the caring, nurturing ones who take care of the kids and home, while dad’s true love must be work, hence the “tie.”
Maybe if companies could get to know dads a little more, there might be better understanding and a more true authentic representation of fathers in marketing messages. Dads have a genuine interest in their spouses and their family that extends much deeper than work, sports, cars and beer.
That’s because, when you get right down to it, we all yearn for love. Dads included.
Yes, if companies could see what’s in the heart of dads, they might increase sales.
Isn’t that what marketing is supposed to do?