If nothing else, Lysol is efficient.

With one little promotional brochure disguised as “valuable information for baby’s first few weeks,” Lysol manages to both exclude dads outright, and peg moms as the do-it-all types who exclusively handle the household cleaning.

If you can get your hands on this curious eight-page booklet, Lysol once again celebrates all things mom and leaves dad in the house dust.

Forget the fact that the other baby’s biological parent (by the way, Lysol, that would be dad) had an equal part in conceiving the child, and now has an equal part in nurturing and caring for it. Apparently, dads have nothing to do with “healthing” and keeping the baby safe from germs. That’s up to mom, who does the chores, and in Lysol’s world most likely the cooking, too.

And dad? Who knows where he is. Probably sitting on his easy chair watching the news, not to be bothered by anyone, sipping brandy after a long day of work. That’s the way it’s supposed to be, right Lysol?

The only way we believed this piece wasn’t unearthed at a flea market having been stuck in between some dusty 1950’s Life magazines was by seeing a website printed on it, proving that this must be some modern day desiring among Lysol executives for a bygone era where moms handle all the cooking and cleaning.

Things are different now, Lysol. Dads do indeed exist, and they certainly help out with newborns. How about starting by congratulating them while you’re at it?

If this was intended to be a mom-only brochure, then this piece is all the more troubling.  It makes mom out to be the house cleaner and totally excludes dads from a joyous occasion.  Dads have been left out too long, and in too many ways.

Things don’t get any better over on their website, where there’s hardly a dad to be found, plus articles that only speak to moms (I guess dads either don’t clean baby toys or don’t have the ability to do so).

Really Lysol, how can something so new be so old fashioned?