So many people had been waiting for this weekend all year.
The anticipation was high, many combed the Internet first, and when the moment finally arrived, it was met with great enthusiasm – if not simultaneous screaming heard across the land – at the instant when people were finally allowed to obtain what they desired all along.
The new Star Wars trailer was unveiled.
Let’s face it, you’re far more likely to find a boy wearing a Star Wars t-shirt than a girl, and theater seats at next December 18’s midnight showings will mostly be males, many of whom dads who will no doubt bring their sons and impart lifelong movie fandom to their younglings.
Yet, is it not interesting how movies like Star Wars don’t try to market solely to dads?
Of course, the film’s inherent aggressive tone will appeal to a more masculine side, but movie marketers aren’t trying to seal the deal with forced pleadings to dad in the same way Jif and Kix think that shopping and feeding children must be mom’s solitary birthrights.
A mega-successful franchise like Star Wars certainly has its chances.
For sure, its movie marketers have multiple opportunities to play the father-son card with Luke Skywalker supposedly taking on the wise Obi-Wan-type master role, its interminable Jedi master-student themes, and the ever-quotable “I am your father.”
Rather, Star Wars appeals to everyone with a trailer that does not disappoint and leaves fans of all genders and parental entities feeling a part of the Force.
This Black Friday will go down as the best in history thanks to Star Wars, for it didn’t even involve the overused and illogical term doorbusters, nor did it disrupt and creep into anyone’s Thanksgiving.
And Star Wars didn’t make dads look or feel like turkeys.