However, since we focus a lot on word choices that advertisers make, if there’s one that gets overlooked and underused, it is this: thanks.
That word has the power to praise, motivate and cheer.
Yes, dads especially love hearing it. They repeatedly get ignored by marketers who prefer to speak only to moms, thus making them feel like second-class parents who don’t matter.
We believe this week’s annual exhortation to give thanks is overstated. Giving thanks seems like such an internal, individual, private affair done only in our minds, or perhaps just before Thursday’s big meal.
And all of that is fine.
But giving thanks is one thing.
Saying it is another.