One must wonder what Ashton Kutcher might think of the latest American Baby magazine ad supplement titled, “Mom in the know, mom on the go.”
It reminds us of the world he rightfully bemoans, where changing stations remain plentiful in women’s restrooms, yet not in men’s.
Mirroring this is the myopic American Baby magazine again pushing the dads-don’t-parent envelope, making fathers to be the second class parental unit through an advertising page that suggests dads don’t buy baby products.
We beg to differ.
We’ve said it before, and we’ll say it again: American Baby magazine should consider a name change if it’s going to continue the practice of deliberately avoiding its dad readership. The chain reaction of support Kutcher received from his Facebook post, including from state legislators, validate what we’ve been saying all along: dads care.
The days of hands-off fathers who watch mothers raise children are ancient history. That was generations ago. Today, dads have never been more active, and more vocal – and they shop, too. Just ask Ashton Kutcher.
If American Baby magazine doesn’t start altering its ways and incorporating more dads in its magazine, it would only take only one tweet from @aplusk to let his 16 million followers know just how he feels.