If you’re a dad, take a moment to read these featured screen shots from the pages of Quaker.com.
How do they make you feel?
Left out? Like a forgotten parent? Like an assistant parent at best?
They only speak to moms, and yet these are from Quaker Oats, a product consumed by nearly everyone at some point in life. Quaker should take steps to review its content so as to not alienate readers. Specifically, Quaker should take the responsible road and consider its entire customer base, which includes dads.
If Quaker claims it’s purposely targeting moms, that’s wrong, because parenting is a shared duty. Anything else furthers the myth that it’s mom’s job to shop, to cook, to care for the family. Dads deserve better.
Quaker was founded by a dad, Ferdinand Schumacher, who had seven children of his own! It even features a man on its well-known logo. What might Schumacher think of the way his company treats dads today?
Dads place trust in Quaker, too, and it’s high time that Quaker recognizes that parents raise children, not just one gender.