I don’t watch much TV, but I did see an interesting commercial during the Olympics, and you probably did, too.
There’s a Cover Girl ad which involves some major female celebrities exclaiming “Girls Can’t” — do this and that. Of course, we all know girls/women can do absolutely anything, so you have to figure there’s something more to see. It compels you to watch. Well done, Cover Girl. I liked it.
But apparently men, specifically dads, cannot do everything. And that everything involves activities and games with their children.
Who says so? Kellogg’s says so.
On the back of their Cars movie-themed fruit snacks, they offer six fun game ideas which kids can play: h-0-r-s-e, flashlight tag, alphabet game, etc. In the descriptions of the games, they implore kids to seek the help of but one gender:
– From Cloud Shapes game: “Point them out to Mom and yell out what you think they are.”
– From Charades game: “In this game, have Mom write down the names of different animals…”
– From Build a Snowman game: “Finally, get that carrot Mom has in the fridge…”
Sure, it’s rather inconspicuous on the package, but as anyone in a relationship will tell you, it’s the little things that count.
So, Kellogg’s, please don’t be like all the other cereal companies. (And believe me, there’s more to explore.) See what you can do about keeping dads an important part of your marketing mix.