Lately, our inbox has been hit daily with an email that defines everything wrong with dad exclusion.
Best Deals 4 Moms is a site which claims to offer the best deals around. It contends to be the “go-to place for the latest and greatest free stuff, deals, special offers and sweepstakes for mom and baby.” All in all, not a bad concept, except there’s just one problem: the deals aren’t exclusive to moms.
No, the offers don’t involve breastfeeding pads, feminine products, or even perfumes. The discounts featured are for items like books, groceries and restaurants.
All of it is a bit absurd, as it harkens to old-fashioned beliefs that dads aren’t involved with home life and raising children. We’ve seen these type of promotions before, but it still seems hard to believe that this organization places a focus solely on mom, passing up on the purchasing power of fathers. Studies routinely show that fathers are just as interested in deals and saving money as moms.
For having been around on Twitter since 2014, it has meager support; just 30+ people follow it on the popular social media site. And although it wouldn’t move the needle dramatically, we know one way that Best Deals 4 Moms could instantly double that figure.
Try talking to the other parent.