Getting burned by sunscreen

coppertone5.jpg

Somewhere, at this very moment in time, a dad is being treated differently simply because he’s a dad.

  • “It’s impressive how you brought the baby to the store all by yourself.”
  • You cooked that?  Your wife didn’t help you?”
  • That’s not how you fold the diaper.  Let me show you the right way.”
  • “Who ironed your shirt so nice for you?”

And now, apparently, you can add sunscreen to the list of things dads aren’t capable of handling.

Here we have another sexist ad from Coppertone, who negates dad as an equal parent.

Sadly, this isn’t the first time Coppertone has pulled the dads-don’t-care-about-their-childrens’-skin stunt.  And just this past May we wrote about Aveeno Baby, who also doesn’t believe fathers are equal parents.

coppertone3.pngIf you follow the ad’s instructions and take time to visit coppertone.com, there you’ll find a scrolling slide titled “Family,” which continues the sexist notion that mom is in the parental lead.

Yet on its Facebook page, Coppertone makes the awkwardly contradictory pledge:  “Coppertone, part of Bayer, is committed to bringing families the promise of better suncare for better summers.”

So, Coppertone, is dad part of the family or not?

Rather than employing “Finding Dory” as its latest promotion, perhaps Coppertone should have used “Finding Dad.”

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s