After more than a week of social media outcry concerning a misguided Father’s Day t-shirt, retailer Old Navy has finally pulled the item from its shelves. News of the removal was first reported by the National At-Home Dad Network.
Last month, Old Navy unveiled a men’s shirt with bold letters proclaiming “It’s Father’s Day”; creative use of alternate colors and one small, additional word revealed its true message: “It’s Really Her Day.”
Consumers everywhere have demanded a response from Old Navy, but so far it has remained markedly quiet. Attempts to reach an Old Navy spokesperson have gone unanswered.
Late last year, Old Navy unveiled a controversial children’s shirt proclaiming “Young Aspiring Artist,” whose last word crossed out in favor of “Astronaut” and “President.” The shirt sent a strong message to artists that their profession wasn’t respectable, and under pressure from consumers everywhere, the shirt was eventually pulled from shelves.
At that time, Old Navy issued a statement concerning the controversy, but this time around it has remained silent.