Companies like Similac only wish to target its product to mothers, because unfortunately, it still believes that moms solely handle the reins when it comes to feeding babies.

But then you have different companies like Baby Brezza, who offer a progressive, free-thinking approach to its marketing and advertising.

Check out its latest ad (featured), which uses the inclusive word, “parenting.”

Imagine how different this ad would have looked had it chosen to use the word “mothering” instead of “parenting.”

Even with a photo that only includes mom, by using that complete, all-encompassing term, it makes dads feel like they’re being spoken to – like they count.

Over at babybrezza.com, you’ll find a site that mimics the ad, where uses of parenting abound, just as the testimonials impressively reference non-biased terms such as “families” and “parents.” The videos also include dad feeding baby, and includes a special section “Kitchen Time with Dad.”

It’s no wonder Baby Brezza received awards from Parent Tested Parent Approved and the National Parenting Center.

Keep up the good work, Baby Brezza.