Want to discover that babywearing can be comfortable, stylish and – here’s the kicker – easy? Look no further than Lalabu, which seems to be getting a lot of good press lately.

Its original Soothe Shirt, unveiled in 2013, has a built-in nursing bra, two layers of fabric, plus a popular, feminine look. Its most endearing feature is that it’s simply easier than a wrap or harness. Users only have to slide the baby into the kangaroo-inspired pocket, and that’s it. No fuss, no installation, no extra person needed.

Its popularity grew, but there was no mistaking that the look and style was intended for women. So, Lalabu introduced a dad version. We love the extra consideration they’ve given dads which no other company seems to have figured out. The only problem? It wasn’t called a “Soothe Shirt,” but a “Dad Shirt.”

We can’t help but asking: why?

The difference in names implies that dads can’t soothe a child, or it’s not masculine, or whatever. It further underscores the perception that men aren’t nurturers, nor the primary parent.

It would have been so much more appropriate to call them each soothe shirts – just have a women’s version and a men’s version. Right now it’s akin to the NCAA’s treatment of college basketball’s championship. The men’s version is called the “Final Four,” the women’s is “Women’s Final Four.” It’s important to distinguish between the two, but not make one feel lesser than the other.

Lalabu is relatively new, but its impact is notable. It deserves recognition for giving both parents a product that’s functional and purposeful by gender.

How about showing the parenting world you mean business – business to both parents as equals?