Occasionally our site posts instances of ads and social media which employ the word “parent.”

This, of course, is an attempt to celebrate how dads weren’t excluded.

When we do this, we’re highlighting a small but meaningful shift in how families are represented. This language choice is often seen as a win for inclusivity, especially for dads, who have historically been overlooked in discussions about parenting. By using “parent,” these ads acknowledge that caregiving is not solely the domain of mothers, which is a step toward recognizing the authentic and diverse ways in which families function.

However, it shouldn’t have to be this way. The fact that we feel the need to celebrate when dads aren’t excluded from the narrative points to a deeper issue. It reveals that the default assumption in society often still leans toward mothers being the primary caregivers. This expectation not only marginalizes fathers but also reinforces outdated gender roles that limit both men and women.

The use of “parent” should be standard practice, not an exception worth noting. In an ideal world, all parents would be equally recognized and valued in their roles, without the need for special mention or celebration. The use of inclusive language shouldn’t feel like a victory but rather a reflection of the reality that parenting is a shared responsibility. The true goal is to reach a point where the word “parent” naturally encompasses all who take on the role, regardless of gender, without us needing to pause and appreciate that dads were included.