Good Dad Wenceslas looked ahead,
‘Tis time for cooking and cleaning.
Dishes stacked and toys about,
Holiday lights gleaming.
Though the brands said, “Mom does that,”
He just smiled and listened.
Equal care was happening ‘natch,
Though few had yet envisioned.

“Hither, child, bring me the broom,
We’ll fix what’s overflowing.
Work and love share all this room,
And both are worth our showing.”
Page and parent side by side,
Through the tasks they wander,
Proving that the season’s pride
Belongs to those who ponder.

Marketers, be not afraid,
Truth needs no invention.
Homes are built by hearts that trade
Patience, care, attention.
Tell the stories whole and clear,
Show what’s real and steady.
Dads are equal parents, yes,
Active, engaged and ready.

Therefore all who brands employ,
Hear this gentle warning:
Honor dads with love and joy,
Every night and morning.
When your message seeks what’s true,
Tell the full endeavor —
Every dad has been in view —
Side by side, forever.