One year old

As far as we can tell, there’s not a single entity or individual on the Internet devoted to exploring and analyzing how businesses market their products and services to fathers.oneyearold

It wasn’t until we unveiled on December 14, 2013, that history was made.

Like with any new venture, there was some uncertainty about the amount of writing material, how readers might respond, and just what we might achieve.

There was never any question as to its need and relevancy. Dads remain left behind in so many facets of life, and most men don’t realize this until they become fathers themselves.

Consider the following:

  • Why are stay-at-home dads not taken seriously by media and society?
  • Why can’t marketers simply include dads in their messages and advertisements?
  • Why must old-fashioned, anti-dad slogans remain in a society that demands equality?
  • Does it really matter which gender predominantly shops for and feeds children?
  • If kids eventually grow up and leave the nest, at what point do dads become instantly capable of fending for themselves in a store, or in a kitchen?

Questions matter, and we’ll keep asking them. It’s part of our mission, our duty, and our purpose. So are all of your needs, and we plan to keep on listening to them, which help to keep us on target.

We’re smack in the middle of the holiday season, where dads and moms inevitably take part in various parties, some easier to stomach than others. But can you dads imagine attending a party where no one spoke to you the entire time?

Marketers do this all the time with word choices they make, and it’s more than disturbing.

One year is in the books, and as long as dads roam the earth, we figure we have many more to go. Thanks to all of you for your unwavering support, tireless goodwill and unmatched appreciation.

Our continued growth depends on feedback, so please keep it coming.

Here’s to the past year, and the years ahead!


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